The Rise of Functional Supplements
Consumers are moving beyond traditional vitamins and looking for supplements that support specific health goals.
Popular categories include:
- Sleep support
- Stress management
- Gut health
- Beauty enhancement
- Sports performance
Gummies Continue to Dominate the Market
Supplement gummies have become one of the fastest-growing product formats due to their convenience and enjoyable experience.
Reasons for popularity:
- Easy consumption
- Attractive flavours
- Suitable for different age groups
- Strong social media appeal
Popular gummy categories:
- Vitamin C Gummies
- Collagen Gummies
- Apple Cider Vinegar Gummies
- Sleep Gummies
Personalised Nutrition Products
Consumers increasingly expect products designed around their individual needs.
Future opportunities include:
- Age-specific supplements
- Women’s health products
- Children’s nutrition
- Fitness-focused formulas
